Fla App
Fla App
Fla App
Fla App

2024

2024

Fla

A Next-Generation Dating App Built on Real Intentions, Not Just Swipes.

Branding

Branding

App Design

App Design

Know More

Know More

Know More

Designing a Modern Dating Experience That Prioritizes Trust and Emotional Clarity.

A Perfect Design of Elegance and Functionality

FLA is a dating platform designed for those who are tired of shallow connections and gamified love. Instead of quick likes or endless scrolling, FLA focuses on intentional dating, where users are matched based on deeper preferences, emotional tone, and lifestyle values. This project reimagines what it means to “meet someone new” in a world overloaded with options — delivering a calmer, safer, and more meaningful dating journey.

Man Walking
Man Walking
Man Walking

Problem

Problem

Problem

Dating Apps Feel Like Games — Fast Matches, but Shallow Connections.

FLA is a dating platform designed for those who are tired of shallow connections and gamified love. Instead of quick likes or endless scrolling, FLA focuses on intentional dating, where users are matched based on deeper preferences, emotional tone, and lifestyle values. This project reimagines what it means to “meet someone new” in a world overloaded with options — delivering a calmer, safer, and more meaningful dating journey.

Fla Concept
Fla Concept
Fla Concept
Fla Concept
Fla Concept
Fla Concept

Solution

Solution

Solution

A Thoughtfully Curated Matchmaking Experience Based on Trust, Context, and Emotional Fit.

FLA flips the conventional flow by emphasizing "getting to know each other" before visual judgment. Onboarding includes values, dating goals, lifestyle rhythms, and emotional cues — all before photos are even shown. Instead of infinite swiping, users receive curated introductions that feel respectful, time-worthy, and human. The platform also integrates safety features such as profile verification, tone-of-voice matching, and mutual reflection prompts — encouraging meaningful dialogue over small talk.

fla app icon
fla app icon
fla app icon

Concept

Concept

Concept

Soft, Minimal, and Emotionally Grounded Visuals for a Calmer Dating Space.

FLA’s interface is built around slowness and sincerity. Rather than the neon tones and dopamine-heavy micro-interactions of traditional dating apps, we chose a neutral palette with emotional accents — warm rose, ivory, muted teal — creating a space that feels gentle and open. Typography is large and breathable, with clear, non-judgmental copy to guide users through every step. Animations are subtle, intended to soothe, not stimulate, and guide the user without overwhelming them. Every interaction — from viewing a profile to starting a conversation — is designed to reduce anxiety and encourage intentional engagement.

Fla Concept
Fla Concept
Fla Concept

More Works

(ES® — 02)

©2025

More Works

©2025

More Works

(ES® — 02)

©2025

FAQ

FAQ

FAQ

01

What does a project look like?

02

How is the pricing structure?

03

Are all projects fixed scope?

04

What is the ROI?

05

How do we measure success?

06

What do I need to get started?

07

How easy is it to edit for beginners?

What does a project look like?

How is the pricing structure?

Are all projects fixed scope?

What is the ROI?

How do we measure success?

What do I need to get started?

How easy is it to edit for beginners?

01

What does a project look like?

02

How is the pricing structure?

03

Are all projects fixed scope?

04

What is the ROI?

05

How do we measure success?

06

What do I need to get started?

07

How easy is it to edit for beginners?