Concept Image
Concept Image
Concept Image
Concept Image

2024

2024

Meetu v2

🔵 Meetu v2 — Reimagining Casual Communities for the Next Generation

Visual Concept

Visual Concept

Product Strategy

Product Strategy

Know More

Know More

Know More

This concept repositions Meetu as a calm, safe, and story-driven space for everyday connection.

Best Rated Portfolio in the Market

This version focuses on minimal touchpoints with maximum clarity. The visual tone is soft and breathable, using neutral backgrounds with expressive accent colors based on hobby categories (e.g., mint for wellness, lavender for creativity, coral for food). We introduced a “Story Card” layout — a scrollable experience that highlights real people, real meetups, and real moments, making the platform feel alive and personal. Micro-interactions, subtle animations, and a warm onboarding flow guide the user into a journey that feels like an invitation rather than an app.

Hero Section
Hero Section
Hero Section

Problem

Problem

Problem

Too Many Platforms, Not Enough Intimacy

This version focuses on minimal touchpoints with maximum clarity. The visual tone is soft and breathable, using neutral backgrounds with expressive accent colors based on hobby categories (e.g., mint for wellness, lavender for creativity, coral for food). We introduced a “Story Card” layout — a scrollable experience that highlights real people, real meetups, and real moments, making the platform feel alive and personal. Micro-interactions, subtle animations, and a warm onboarding flow guide the user into a journey that feels like an invitation rather than an app.

Drinking Party
Drinking Party
Drinking Party
Movie meeting
Movie meeting
Movie meeting

Solution

Solution

Solution

A Calm, Frictionless Way to Join or Host Meetups

Meetu v2 offers a gentler social experience, where users are encouraged to explore by interest, not algorithm. We prioritized clear hierarchy, fast entry points (via tags & locations), and a welcoming visual tone to ease hesitation. Hosting a meetup is now just three steps, and joining one feels like being invited, not applying.

Four vibrant images arranged in a grid showcasing various foods and colorful leaves.
Four vibrant images arranged in a grid showcasing various foods and colorful leaves.
Four vibrant images arranged in a grid showcasing various foods and colorful leaves.

Concept

Concept

Concept

Simplicity, Emotion, and Purposeful Flow.

  • Visual Softness: Neutral tones with playful accent colors to reduce interface anxiety

  • Human Layouts: Emphasis on real people over icons or abstract graphics

  • Contextual UX: Suggestions based on location, time, and vibe — not just keywords

  • Inclusive Typography: Rounded sans-serif fonts, larger sizes, and strong contrast for accessibility

  • Personal Onboarding: First questions focus on “how you feel,” not “who you are”

meetu banner
meetu banner
meetu banner

More Works

(ES® — 02)

©2025

More Works

©2025

More Works

(ES® — 02)

©2025

FAQ

FAQ

FAQ

01

What does a project look like?

02

How is the pricing structure?

03

Are all projects fixed scope?

04

What is the ROI?

05

How do we measure success?

06

What do I need to get started?

07

How easy is it to edit for beginners?

What does a project look like?

How is the pricing structure?

Are all projects fixed scope?

What is the ROI?

How do we measure success?

What do I need to get started?

How easy is it to edit for beginners?

01

What does a project look like?

02

How is the pricing structure?

03

Are all projects fixed scope?

04

What is the ROI?

05

How do we measure success?

06

What do I need to get started?

07

How easy is it to edit for beginners?